S&X
In this advertisement/art film an elderly couple snog and spray perfume.
British celebrity photographer Rankin collaborated with a perfume company to create the S&X fragrance. He then created three ads for the product. This is the second one.
“As I’ve got older I’ve become increasingly aware of how unsexual you are allowed to be if you’re not young,” Rankin told Nowness. “We’re so inundated with the imagery of seduction across society, and yet it never features the elderly. I really wanted to get an old couple snogging and really going for it. And why not? We all love a good snog. The film embodies what S&X is all about; provocative, naughty, humorous and for everybody.”
Length: 0:59
Director: Rankin